Andrea Schwarzenbach
Manager of Interactive Marketing & Campaign Strategy, Alaska Airlines

Program Description: 

Never mind the hair of the dog. Our morning keynote speakers will get your brains buzzing, no coffee or cocktail required. Steve Jarvis and Andrea Schwarzenbach of Alaska Airlines present their recipe for social media success, stirring together email, Facebook and Twitter. That unique and tasty blend mixed in with a whole new branding has Alaska ever expanding their services while other airlines are shrinking theirs.

Bio: Andrea is responsible for online marketing for the ninth largest airline in America and the region’s hometown airline: Alaska Airlines. Andrea is charged with delivering more than $1 billion in revenue for an online travel property that has been voted by frequent flyers as the Best Airline Web Site Six of the last eight years. Her responsibilities span the design of the airline’s interactive marketing experience including email, online media, search, mobile, metasearch, affiliate, and social media. She pioneered the airline’s development of the interactive space through early adoption to mainstream marketing – a move which helped the airline’s online revenue grow by close to 15 percent the past two years. Andrea sets the priorities for online differentiation and leads the airline’s strategic partnerships within the interactive space.