Steve Jarvis
Vice President of Marketing, Sales and Customer Experience, Alaska Airlines

Program Description:

Never mind the hair of the dog. Our morning keynote speakers will get your brains buzzing, no coffee or cocktail required. Steve Jarvis and Andrea Schwarzenbach of Alaska Airlines present their recipe for social media success, stirring together email, Facebook and Twitter. That unique and tasty blend mixed in with a whole new branding has Alaska ever expanding their services while other airlines are shrinking theirs.

Bio: Steve provides strategic leadership for the airline's brand, differentiation, distribution and customer care functions. Jarvis oversees design of the airline's customer experience, setting priorities for differentiation in a lower cost industry environment. He also leads customer research, brand and advertising functions. Jarvis carries operating responsibility for sales functions, marketing prog-rams, customer care, and in-flight product. Sales responsibiliti-es include alaskaair.com, call center reservations and support, Alaska Airlines Vacations and Travel Agency sales totaling in excess of $3 billion. Marketing programs responsibilities include Mileage Plan, Board Rooms and Customer Relationship Management. In-flight product responsibilities include food, beverage and in-flight entertainment.